IGT’s DoubleDown Casino found a 22 percent increase in women poker
players in 2013
LAS VEGAS & SEATTLE--(BUSINESS WIRE)--Mar. 12, 2014--
International
Game Technology (NYSE:IGT), a global leader in gaming systems
technology, and DoubleDown Casino, the world’s largest social casino,
today announced new data revealing female poker players’ participation
in social casinos is on the rise. The data was released as a follow-up
to DoubleDown Casino’s ongoing U.S. Social Casino Index project offering
a detailed look at social casino player preferences, based on more than
six million people who play DoubleDown Casino games on Facebook or a
mobile device every month.
“As the world’s largest virtual casino, we pay attention to trends and
make note of the fact that poker is appealing to broader audiences both
online and on the casino floor,” said John Clelland, Vice President of
Global Marketing at IGT Interactive Group. “Poker is traditionally
thought of as a male-dominated game but our data proves that female
poker players are on the rise in social casinos.”
Although DoubleDown Casino offers more than 40 free-to-play social
casino games, the company found that poker is one of the most popular
games among all online social casino players. While men are still the
majority of poker players, there was a 22 percent increase in female
players in 2013 over the previous year.
DoubleDown Casino is the only social casino that brings an authentic
Vegas experience where everyone is welcome to play for fun and share in
the thrill of taking a chance. DoubleDown Casino also found:
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Women spend about as much time playing free-to-play online poker as
men each week.
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Women in Hawaii love to play poker! They spend almost 6.5 hours per
month playing poker in online social casinos. This finding makes sense
as the Social Casino Index found that players in Hawaii tend to use
their mobile phones for game play more than players in any other state.
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Women in Utah like to take chances! They play almost 8 million virtual
chips per session.
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Women in Wyoming play virtual chips more conservatively. On average,
they play fewer than one million virtual chips per session.
The complete findings from DoubleDown Casino’s study on women in poker
can be found at http://doubledowninteractive.com/press.
IGT Resources:
About IGT
International
Game Technology (NYSE:IGT) is a global leader in casino gaming
entertainment and continues to transform the industry by translating
casino player experiences to social, mobile and interactive environments
for regulated markets around the world. IGT’s acquisition of DoubleDown
Interactive provides engaging social casino style entertainment to more
than 6 million players monthly. More information about IGT is available
at IGT.com, or
connect with IGT at @IGTNews or
facebook.com/IGT.
Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino or
doubledowncasino.com.
Source: International Game Technology
DoubleDown Casino Public Relations
Carrie Peters, 206-430-5760
Carrie.Peters@IGT.com
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