PROVIDENCE, RHODE ISLAND (USA) – (December 20, 2012) – GTECH Corporation announced that it has extended its Exclusive Trademark License Agreement with Prometheus Global Media, LLC for exclusive rights to offer the Billboard brand to the lottery industry for use with certain lottery games. GTECH has had such exclusive rights since 2008.
Alan Eland, Senior Vice President & Chief Operating Officer of GTECH North America stated, “The Billboard brand is synonymous with music, and music appeals to all age groups and demographics. The brand also provides GTECH with access to custom digital music stores and once in a lifetime, money-can’t-buy, promotional opportunities. All of this combines to make the Billboard brand a valuable and popular instant scratch lottery game. GTECH has created the ‘Rock the Red Carpet’ experiential prize that will award lottery winners with an all expense paid trip to the Billboard Music Awards in Las Vegas with access to the red carpet and the official pre- and post-parties.”
With the extension of the license agreement, GTECH has developed a portfolio of new, innovative ticket designs. The designs focus on the “Rock the Red Carpet” experiential opportunities. Billboard is an instantly recognizable global entertainment brand and when you add in the once-in-a-lifetime experiential opportunities, Billboard is sure to “rock” the lottery industry.
GTECH Corporation is a leading gaming technology and services company. With 8,000 people in approximately 60 countries when combined with Lottomatica Group, GTECH provides innovative technology, creative content, and superior service delivery to effectively manage and grow today’s evolving gaming markets. GTECH is a subsidiary of Lottomatica Group, one of the world’s largest commercial lottery operators and a market leader in the Italian gaming industry. For more information about GTECH, please visit www.gtech.com.
GTECH Printing Corporation is the fastest growing instant-game manufacturing company in the industry and is currently servicing more than 50 customers worldwide. For more information about GTECH Printing Corporation, please visitwww.gtechprinting.com.
About Billboard
Billboard is the world’s most influential music media brand reaching key executives and tastemakers in and around the music business through Billboard magazine, Billboard.biz, Billboard conferences, Billboard Bulletin, and other targeted newsletters; and millions of music fans through Billboard.com consumer events and awards shows, the mobile chart app, and social media extensions. The Billboard brand is built on its over 200 exclusive charts – the measure of success in music – that are constantly updated to reflect the changing music landscape.
Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas.
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