LAS VEGAS, Jan. 20 /PRNewswire-FirstCall/ -- Isle of Capri Casinos, Inc.
plans to deploy the IGT Advantage(TM) Casino System to replace legacy systems
in six of its casinos over the next 12 months, including Isle of Capri casinos
in Biloxi, Vicksburg and Lula, Miss., Black Hawk, Co., the company's Colorado
Central Station Casino in Black Hawk, Co., and one other location that is
currently under consideration.
A combined total of nearly 7,000 gaming machines will feature the
NexGen(TM) Interactive Display supporting a full set of exciting,
loyalty-building Bonusing(TM) tools. The Bonusing(TM) software and NexGen(TM)
displays create a powerful marketing toolkit enabling Isle of Capri Casinos to
build uniquely branded marketing programs.
Isle of Capri Casinos, Inc. has also agreed to purchase 2,700 IGT gaming
machines for its properties.
"Our IsleOne(TM) Players Club is the foundation of our marketing efforts
to attract and retain loyal players. The IGT Advantage(TM) Casino System's
Bonusing(TM) modules give us the tools to build on that foundation and further
differentiate our properties and product offerings," said Les McMackin, Isle
of Capri's Corporate Senior Vice President of Marketing. "We have done an
incredible job building our IsleOne(TM) Players Club into a world-class
loyalty program. We now want to take our marketing efforts to the next level
with IGT Systems as our technology partner."
"We are excited about Isle of Capri's decision to replace its legacy
system with the IGT Advantage(TM) Casino System," said Richard Schneider,
President of IGT Systems. "Their decision is confirmation of our successful
product integration efforts that offer best-in-class gaming system technology
focused on our customer's needs."
IGT Systems offers a full suite of gaming products and software designed
to enable operators to attract and retain loyal customers, improve operations,
and increase their bottom line. "Whether our customer's needs are for
coinless technology, enhanced marketing, loyalty promotions, table games
management, or accounting, IGT Systems has the solution," added Schneider.
Statements in this release, which are not historical facts, are
"forward-looking" statements under the Private Securities Litigation Reform
Act of 1995. Although IGT believes that the expectations reflected in any of
its forward-looking statements are reasonable, actual results could differ
materially from those projected or assumed. IGT's future financial condition
and results of operations, as well as any forward-looking statements, are
subject to change and to inherent known and unknown risks and uncertainties.
IGT does not intend, and undertakes no obligation, to update forward-looking
statements to reflect future events or circumstances.
Information on risks and factors that could affect IGT's business and
financial results are included in our public filings made with the Securities
and Exchange Commission.
IGT (NYSE: IGT) (www.IGT.com) is a world leader in the design, development
and manufacture of microprocessor-based gaming and video lottery products and
software systems in all jurisdictions where gaming or video lottery is legal.
Isle of Capri Casinos, Inc., a leading developer and owner of gaming and
entertainment facilities, operates 16 casinos in 14 locations. The company
owns and operates riverboat and dockside casinos in Biloxi, Vicksburg, Lula
and Natchez, Mississippi; Bossier City and Lake Charles (two riverboats),
Louisiana; Bettendorf, Davenport and Marquette, Iowa; and Kansas City and
Boonville, Missouri. The company also owns a 57 percent interest in and
operates land-based casinos in Black Hawk (two casinos) and Cripple Creek,
Colorado. Isle of Capri's international gaming interests include a casino
that it operates in Freeport, Grand Bahama, and a two-thirds ownership
interest in casinos in Dudley, Walsal and Wolverhampton, England. The company
also owns and operates Pompano Park Harness Racing Track in Pompano Beach,
Florida.
SOURCE IGT
-0-
01/20/2005
/CONTACT:
Patrick Cavanaugh, Investor Relations, +1-866-296-4232, or
Ed
Rogich, Marketing, +1-702-896-8690, both of IGT/
/Web site: http://www.igt.com /
(IGT)
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